Customers
For small teams running stock, orders and support
Hawi fits operations where the same people handle purchasing, fulfilment, customer messages and supplier follow-up.
Who it is for
Marketplace seller
1–5 people
Selling across Amazon, Etsy and eBay from one stock pool, where the same item going out of stock in one place has to be reflected in the other two before somebody pays for it.
Listing drift and oversells
Direct-to-consumer shop
2–10 people
One Shopify storefront, a shared inbox that is also the support desk, and a supplier list that has to be chased by hand every week.
The inbox is the bottleneck
Wholesale and trade supply
5–20 people
Repeat orders on account, long supplier lead times, and prices that move often enough that a purchase order needs a person to look at it before it goes out.
Nothing may be bought unattended
Studio or maker
1–3 people
Made-to-order work where the constraint is materials rather than shelf stock, and where the person making the thing is also the one answering the emails about it.
No time to be the operations team
What they share
The whole job is one person's head
Stock, orders, suppliers and the inbox all sit with the same one or two people, so any of it going wrong takes the rest down with it.
Software that assumes a team
The tools built for this are priced and shaped for an operations department. Two people end up doing the coordination the software expected a department to do.
Automation that cannot be trusted with money
The parts worth automating are the parts that spend: refunds, restocks, supplier orders. That is exactly where an unattended rule is unacceptable.
Start with one agent and one job.